Submitted by: Charles4145 John

Email marketing is a pioneer Internet marketing technique, which is still relevant and used by hundreds of thousand companies all over the world. Its history dates back to the origin of Internet as a commercial technology. Email marketing has so many advantages over direct marketing techniques. Cost effectiveness is the key advantage of email marketing over other marketing methods. Ease of distribution is the next major advantage. Quick response and direct call to actions acts as a cream over the top layer. Email marketing is an art combined with logic, it has to be creative and at the same time you have to depend on data.

There are certain code of conduct and ethics that an email marketer has to keep in mind. One such is frequency of mails. Don t ever spam your email list, don t ever irritate your lists, respect them, as they feed you! Always value your end receiver give them what they really want. This is the only way to make most out of your email list. You must provide your email receiver with an option to unsubscribe any time he wishes. This is really important which shows you respect them. Refine your lists frequently.

Measure your email campaign using all data available. Use analytics tools specifically designed to track email campaign effectiveness. Perform A/B testing based on your data. Measure conversion rates, track response, call to actions, click through and leverage everything at your hand to make most out of your campaign. A/B testing is the best option to refine your campaign to an optimum level. Iterate your campaign till you get the desired performance. Well, desired performance is a relative concept you really need a goal that can be measured with data to take your campaign to the desired level. Be data driven, be goal driven!

It has become even easier to market to a mailing list with email.Using an email mailing list with your email marketing campaign is one of the most cost-effective ways to blast an ad message out to multiple people.

There are a few hurdles to jump when using email marketing. Spam, information overload, fighting for attention from social networks can all be underlying problems with using an email mailing list. All of these can make it seem like email marketing is on the way out.

Getting new subscribers to your email mail list can seem like a never ending task but can be quite easy. You will find the greatest numbers of subscribers coming from an opt-in form displayed prominently on your website. You may want to include an offer such as a free white paper in exchange for the consumer becoming a member of your email mail list. Having a sign up sheet in your store or office is another great way to build your email mail list along with having your website displayed on your business card or promotional materials, along with a message to Visit our website to sign up for our free newsletter! . Another great way to gain subscribers to your email mail list is asking every customer on every sales or customer service call, if they would like to provide an e-mail address to receive promotions and information from your business. With websites such as Facebook and Myspace growing in numbers daily, another great way to enlarge your email mail list is by starting a social media fan page. This will allow you to contact with many potential customers.

Email mail lists are a great, time and cost effective way to broadcast your businesses message to your loyal customer base along with eager prospects.

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